Ikigai (生き甲斐) is a Japanese concept meaning "a reason for being." It lives at the intersection of what you love, what you are good at, what the world needs, and what you can be paid for.

How do I find my ikigai?

Use the four-circle reflection: list what you love, what you are good at, what the world needs, and what you can be paid for. The overlap is your ikigai. The Ikigai Discovery Tool on this page guides you through 20 questions.

Is ikigai a religion?

No. Ikigai is a cultural philosophy from Japan, particularly Okinawa. It is practiced as daily attention to small purposes — gardening, friendship, work, craft.

What is hara hachi bu?

Hara hachi bu means "eat until you are 80% full." It is one of the strongest dietary signals correlated with Okinawan longevity.

A moai is a small social circle, traditionally of 5 friends, who commit to support one another for life — financially, emotionally, and practically.

Ikigai · The 30-Day Challenge

30 days. One small practice each day.

No video courses. No badges. Just a prompt and a thing to try, every morning. Compounded over a month, you change.

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1 Beginning 2 Love 3 Skill 4 World 5 Money 6 Slow 7 Friends 8 Body 9 Smile 10 Nature 11 Gratitude 12 Present 13 Flow 14 Reflect 15 Love (deeper) 16 Skill (deeper) 17 World (deeper) 18 Money (deeper) 19 Hara Hachi Bu 20 Moai 21 Movement 22 Stillness 23 Generosity 24 Boundaries 25 Vision 26 Service 27 Joy 28 Connect 29 Map 30 Begin