The 48 Laws of Power · law 21 of 48

21. Play a Sucker to Catch a Sucker — Seem Dumber Than Your Mark

camouflage

The principle

No one likes feeling stupider than the next person. Make your targets feel smart — smarter than you — and they will not suspect you of having ulterior motives.

The application

A useful inversion of vanity: show your intelligence less, let others enjoy explaining things, and they will tell you more than they intended. Restraint of intellect is a form of camouflage.

The defensive tell — how to spot it being run on you

When a counterparty in a negotiation keeps asking you to explain "basics" they should know, slow down — they may be doing exactly this, harvesting your thinking under the cover of needing tutoring. Match their stated level, not your impulse to display.

Take the power audit Match a live situation to laws